Sunday, October 14, 2007

More On Advertising

A while ago I wrote a post concerning advertising. One thing I did not include at that time was how some of us actually pay companies to do their advertising for them. One of the most common ways this happens is by wearing clothing with the company name or logo on it. Nike shoes are a good example. I also notice a lot of, mostly young people, wearing shirts that say "Hollister" or "Abercrombie & Fitch" on them. I guess it makes them look cool or they think. Here's what they don't think about. First of all, they pay more for the shirt with the name on it than they would a plain shirt; now much more I do not know. Then, by wearing the shirt, they are providing free advertising for the company! So the company gets double the benefits and the purchaser and wearer of the shirt is paying a heck of a lot more than they would to wear a plain shirt.

So Sayeth The Shack



Jeni said...

Yep! My General Science teacher told us that back in the dark ages when I was in high school about companies and their free advertising. HIs big complaint had to do with cars and their emblems they put on the cars, followed closely by car dealers who had to put their insignia someplace too on any cars they sold. I tried my best to get it across to my older daughter when she was in high school and absolutely had to have, could NOT live without having "Designer jeans" or sneakers and I tried to tell her for $15 less per pair of jeans (at least) she could not advertise someone's name on her butt but also have enough money for two pair of jeans instead. She never did listen to a damned thing I tried to tell her though.

The Shack said...

Yeah I think everybody when they are teenagers think their parents are the stupidest people in the world. I thought the same thing of my parents...until I was in my 30s, then suddenly they seemed really smart. I's really too bad that life works this way isn't it?